PublicRelations

As the most experienced firm in the region, we treat media relations as one of the most important aspects of PR — maintaining positive relations with the media so that a client receives a positive response from its target group.

A clipping service scans thousands of newspapers, magazines and websites and monitors television talk shows and news programmes for mentions of your company or product. Supplying key words keeps you up to date on your industry and your competition, and the clippings let you judge whether your news is reaching its target audience and whether the PR plan is working.

The most valuable releases help establish a client as a source — they are about developing trends in an industry and carry information the media would otherwise find hard to obtain. Our writers interact with the client first to understand how it wants to present itself, then build the release after thorough analysis.

Brand management begins with understanding what “brand” really means — defined by the leaders of a company and reaching all the way to the people who create the product and interface with customers. We manage the whole company through the brand, with concepts and strategies that make the brand read as “branded”.

A specialised team handles every aspect of an event — from arranging the location to inviting the celebrity — with planning, coordination, monitoring and evaluation throughout.

Extensive research into the product, its competitors and the target audience produces a considered plan for a successful launch.

The basic aim of any organisation is to enhance its corporate image. We take an extensive view of the client and its overall corporate strategy, planning, management and performance — a strong corporate image is the base on which a company’s standing is built.

Marks Media Communication has a large number of celebrities associated with it — for product launches, shows, inaugurations, events, collection launches and brand ambassador roles.

As an experienced advertising and PR firm we work across print, electronic and outdoor media, with designers, copywriters and marketing researchers providing complete advertising solutions.

We provide powerful, compelling solutions and a variety of concepts to help clients promote with ease. Once the strategy is in motion we activate the client’s publicity and generate sales.

A crisis is not always bad — a difficult moment can be an opportunity to reach a large audience with your perspective. We analyse scenarios that could damage a business, its corporate image or product credibility, and devise a researched plan to prevent miscommunication and disinformation. When something does go wrong, we help clients counteract the situation with quick, effective, tested measures — from the media to their publics.